client: Carmarthenshire County Council
Golfing Campaign Identity
Every year Carmarthenshire County Council uses a UK wide print media campaign to promote the counties municipal golf courses, aiming to attract some two thousand ‘visitor contacts’ into actual visitors bringing revenue to the courses and surrounding ‘leisure’ related industries.
The identity is an abstract and colourful play on the shadows formed by the dimples of a golf ball forming the letter ‘C’ for Carmarthenshire.
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