client: JM Creative
S4C ‘On with the show’
campaign identity for digital switch-off
Bilingual logotype created using the typeface Futura. The ‘o’s’ in each language were replaced with fluorescent green ‘on’ buttons which are animated for tv and web usage.
The campaign was voted 'Winner' at the 2010 CIPR Excellence Awards / Integrated Campaigns category and silver at Promax UK 2009 awards in the Best Press / Public relations campaign category.
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